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AI brief of an SEC Form 8-K · Harley-Davidson (HOG)

Harley-Davidson Q1 2026 diluted EPS falls to $0.22 as revenue drops 12%

Negative Impact 4 of 5 earnings Written later

Harley-Davidson reported first quarter 2026 revenue of $1.2 billion, down 12% from a year earlier, with operating income of $23 million versus $160 million and diluted EPS of $0.22 versus $1.07. Global retail motorcycle sales rose 8%, but the company's profit measures fell sharply, and it reaffirmed its full-year 2026 guidance rather than changing it.

Key points

  • Consolidated revenue of $1,173 million, down 12%; operating income of $23 million, down 85%
  • Diluted EPS of $0.22 versus $1.07 a year earlier; net income attributable to HDI of $25 million
  • Global retail motorcycle sales of 33,507 units, up 8%; North America retail up 14%
  • Full-year 2026 guidance reaffirmed; $15 million of restructuring-related costs incurred in the quarter

The filing

CompanyHarley-Davidson (HOG)
Form8-K, current report
Filed with the SECMay 5, 2026, 6:50 AM ET
Accession number0000793952-26-000029

Items reported: 2.02 Results of Operations

Read the filing on SEC.gov ↗

Written by AI on Nov 8, 2026, 1:38 AM ET, from this filing only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on May 05, 2026.

Briefs are written by AI from the filing text and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the AI's reading of the filing for shareholders, not a price forecast. Not investment advice.