Mattel Q4 adjusted EPS rises to $0.35 from $0.29; 2025 adjusted EPS guided to $1.66-$1.72
Mattel reported fourth quarter and full year 2024 results on February 4, 2025. Fourth quarter net sales rose 2% to $1,646 million, while full year net sales fell 1% to $5,380 million, and full year reported EPS rose to $1.58 from $0.60. The company also set 2025 guidance for adjusted EPS of $1.66 to $1.72 and a plan to repurchase $600 million of shares.
Key points
- Q4 2024 net sales were $1,646 million, up 2% as reported; Q4 adjusted EPS was $0.35 versus $0.29 a year earlier
- Full year 2024 net income was $542 million, an improvement of $327 million; reported EPS was $1.58 versus $0.60
- 2025 guidance calls for adjusted operating income of $740 million to $765 million and free cash flow of approximately $600 million
- Mattel repurchased $400 million of shares in 2024 and targets $600 million of share repurchases in 2025
The filing
Written by AI (Anthropic Claude, claude-haiku-5-5) on Nov 8, 2026, 1:00 AM ET, from the text of the filing and its press-release exhibits only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on February 04, 2025.
Briefs are written by AI from the filing text (each brief's own page names the model) and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the model's reading of the filing for shareholders, not a price forecast. Not investment advice.