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AI brief of an SEC Form 8-K · Mattel (MAT)

Mattel cuts 2025 profit outlook as second-quarter net sales fall 6%

Negative Impact 4 of 5 earnings Written later

Mattel reported second-quarter 2025 net sales of $1,019 million, down 6%, with GAAP earnings per share of $0.16 versus $0.17 a year earlier and adjusted EPS flat at $0.19. The company lowered its full-year 2025 adjusted EPS guidance to $1.54 to $1.66 from $1.66 to $1.72, and cut its free cash flow outlook to about $500 million from about $600 million, while reaffirming a $600 million share repurchase target.

Key points

  • Q2 net sales of $1,019 million, down 6% as reported and in constant currency; North America fell 16% and International rose 7%
  • Q2 GAAP net income of $53 million, down $4 million; GAAP diluted EPS $0.16 vs. $0.17
  • Full-year 2025 adjusted EPS guidance cut to $1.54 to $1.66 from $1.66 to $1.72; adjusted operating income guidance lowered to $700 million to $750 million from $740 million to $765 million
  • Company repurchased $50 million of shares in Q2 and $210 million in the first half; $600 million 2025 repurchase target reaffirmed

The filing

CompanyMattel (MAT)
Form8-K, current report
Filed with the SECJul 23, 2025, 4:06 PM ET
Accession number0001628280-25-035714

Items reported: 2.02 Results of Operations

Read the filing on SEC.gov ↗

Written by AI (Anthropic Claude, claude-haiku-5-5) on Nov 8, 2026, 1:00 AM ET, from the text of the filing and its press-release exhibits only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on July 23, 2025.

Briefs are written by AI from the filing text (each brief's own page names the model) and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the model's reading of the filing for shareholders, not a price forecast. Not investment advice.