Every material Form 8-K Trade Desk, Inc. has filed with the SEC since September 04, 2026, read and summarized by AI: what happened, the key figures, whether it reads positive or negative for shareholders, and how big a deal it is (impact 1-5). Newest first; each brief links to its own page and to the filing on SEC.gov.
On October 19, 2026, Trade Desk repriced eligible stock options under its 2025 Incentive Award Plan, reducing exercise prices above the $12.26 closing price of Class A common stock that day to $12.26. Stockholders approved the repricing at a special meeting held the same day, with 441,097,211 votes for and 232,477,009 against. The filing says the board believes the repricing restores the incentive and retention value of the options without increasing equity overhang.
Repricing took effect October 19, 2026; eligible options now carry an exercise price of $12.26.
Proposal One vote: 441,097,211 for, 232,477,009 against, 299,747 abstentions.
Excludes incentive stock options and CEO Jeff Green's market-based performance options granted in October 2021 and September 2026.
If an eligible holder's service ends (other than termination without cause) or the option is exercised before April 19, 2027, the original exercise price applies again.
On September 14, 2026, The Trade Desk's board approved a performance-based stock option for CEO Jeff Green, who recused himself from the vote. The option allows him to buy up to 7,000,000 Class A shares at $14.97, the closing price on the grant date, but shares vest only if the stock reaches price targets from $18.00 to $105.00.
Up to 7,000,000 Class A shares under the option, with an exercise price of $14.97 per share
Seven vesting tranches with price targets from $18.00 to $105.00 per share, over a ten-year term
Vesting requires the average closing price to meet a target over any 20-consecutive-trading-day period, plus continued service
The award agreement will be filed with the Form 10-Q for the quarter ending September 30, 2026
The Trade Desk announced an organizational realignment that will reduce its total workforce by approximately 15% through eliminating positions, with the work substantially completed in the third quarter of 2026. The company estimates cash restructuring and related charges of $39 million to $51 million for employee severance and benefits, partly offset by a reversal of $4 million to $5 million tied to stock-based compensation.
Workforce reduction of approximately 15% through elimination of positions
Estimated cash restructuring and related charges of $39 million to $51 million, expected to be accrued in the third quarter of 2026
Stock-based compensation reversal of approximately $4 million to $5 million partly offsets the charges
Company may file an amended 8-K if amounts differ materially from estimates
Briefs are written by AI from the filing text and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the AI's reading of the filing for shareholders, not a price forecast. Not investment advice.
Only material 8-Ks get a brief: results, deals, executive changes, restructuring, impairments, delisting notices, restatements, cybersecurity incidents and other disclosed events. Routine filings (vote results, exhibits only) are skipped. Every Trade Desk, Inc. filing is on SEC EDGAR ↗. 8-K briefs of other companies →