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AI brief of an SEC Form 8-K · Trade Desk, Inc. (TTD)

Trade Desk grants CEO Jeff Green performance stock option for up to 7 million shares

Neutral Impact 3 of 5 leadership Written later

On September 14, 2026, The Trade Desk's board approved a performance-based stock option for CEO Jeff Green, who recused himself from the vote. The option allows him to buy up to 7,000,000 Class A shares at $14.97, the closing price on the grant date, but shares vest only if the stock reaches price targets from $18.00 to $105.00.

Key points

  • Up to 7,000,000 Class A shares under the option, with an exercise price of $14.97 per share
  • Seven vesting tranches with price targets from $18.00 to $105.00 per share, over a ten-year term
  • Vesting requires the average closing price to meet a target over any 20-consecutive-trading-day period, plus continued service
  • The award agreement will be filed with the Form 10-Q for the quarter ending September 30, 2026

The filing

CompanyTrade Desk, Inc. (TTD)
Form8-K, current report
Filed with the SECSep 14, 2026, 6:55 PM ET
Accession number0001671933-26-000099

Items reported: 5.02 Director / Officer Change

Read the filing on SEC.gov ↗

Written by AI on Nov 9, 2026, 8:53 AM ET, from this filing only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on September 14, 2026.

Briefs are written by AI from the filing text and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the AI's reading of the filing for shareholders, not a price forecast. Not investment advice.