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AI brief of an SEC Form 8-K · Trade Desk, Inc. (TTD)

Trade Desk stockholders approve option repricing; exercise price set to $12.26

Neutral Impact 3 of 5 shareholder Written later

On October 19, 2026, Trade Desk repriced eligible stock options under its 2025 Incentive Award Plan, reducing exercise prices above the $12.26 closing price of Class A common stock that day to $12.26. Stockholders approved the repricing at a special meeting held the same day, with 441,097,211 votes for and 232,477,009 against. The filing says the board believes the repricing restores the incentive and retention value of the options without increasing equity overhang.

Key points

  • Repricing took effect October 19, 2026; eligible options now carry an exercise price of $12.26.
  • Proposal One vote: 441,097,211 for, 232,477,009 against, 299,747 abstentions.
  • Excludes incentive stock options and CEO Jeff Green's market-based performance options granted in October 2021 and September 2026.
  • If an eligible holder's service ends (other than termination without cause) or the option is exercised before April 19, 2027, the original exercise price applies again.

The filing

CompanyTrade Desk, Inc. (TTD)
Form8-K, current report
Filed with the SECOct 20, 2026, 9:03 AM ET
Accession number0001671933-26-000108

Items reported: 5.02 Director / Officer Change5.07 Shareholder Vote Results

Read the filing on SEC.gov ↗

Written by AI on Nov 9, 2026, 8:53 AM ET, from this filing only. Written later: this filing was briefed after the fact, when past filings were added to the site, so the brief may be read with hindsight; the filing itself is the record of what was known on October 20, 2026.

Briefs are written by AI from the filing text and can contain mistakes — open the filing before acting on anything. Impact (1-5) and tone are the AI's reading of the filing for shareholders, not a price forecast. Not investment advice.