Bread Financial Holdings, Inc. (BFH)
$101.83
-0.74 (-0.72%)
Close of Nov 06, 2026 · end-of-day data
SMA 50SMA 2005Y/10Y use weekly candles (10/40-week averages)
Summary
Strong sellNeutralStrong buy
Moving averages
Oscillators
Votes5 buy · 5 neutral · 7 sell
ATR (14)$4.22 (4.15%)
Bollinger width percentile11
SuperTrendUp
50/200 cross (10d)None
Moving averages
| Average | Value | Signal |
|---|---|---|
| SMA10 | $104.08 | Sell |
| SMA20 | $103.28 | Sell |
| SMA50 | $103.57 | Sell |
| SMA100 | $104.39 | Sell |
| SMA200 | $92.59 | Buy |
| EMA9 | $103.74 | Sell |
| EMA21 | $103.36 | Sell |
| EMA50 | $103.30 | Sell |
| EMA200 | $93.72 | Buy |
Oscillators
| Indicator | Value | Signal |
|---|---|---|
| RSI (14) | 46.96 | Neutral |
| Stochastic %K (14,3,3) | 36.92 | Neutral |
| CCI (20) | -33.79 | Neutral |
| ADX (14) | 13.21 | Neutral |
| MACD (12,26,9) | 0.35 | Buy |
| Williams %R (14) | -73.57 | Neutral |
| Momentum (10) | 1.94 | Buy |
| SuperTrend (10,3) | 97.26 | Buy |
Support & resistance
| Level | Price | Distance | Touches |
|---|---|---|---|
| Resistance 3 | $110.26 | +8.3% | 3 |
| Resistance 2 | $107.24 | +5.3% | 1 |
| Resistance 1 | $104.69 | +2.8% | 2 |
| Last close | $101.83 | ||
| Support 1 | $98.91 | -2.9% | 2 |
| Support 2 | $94.52 | -7.2% | 2 |
| Support 3 | $91.13 | -10.5% | 1 |
Zones where at least one swing high or low (5 bars either side) formed in the past year, merged within 1.5%.
Classic pivot points
| R3 | $105.94 |
| R2 | $105.02 |
| R1 | $103.42 |
| P | $102.50 |
| S1 | $100.90 |
| S2 | $99.98 |
| S3 | $98.38 |
From the latest session's high, low and close — levels for the next session.
Price levels
52-week high$114.53 (-11.1%)
52-week low$59.26 (+71.8%)
All-time high$222.13
Bollinger upper$107.96
Bollinger middle$103.28
Bollinger lower$98.60
Relative volume0.92x
Doji
Frequently asked questions
Is BFH a buy according to technical analysis?
BFH currently has a Neutral technical rating from 17 indicators: 5 vote buy, 7 vote sell. Technical ratings describe the current trend and momentum; they are not a forecast or a recommendation.
What is BFH's RSI?
The 14-day RSI of BFH is 47.0. Above 70 is conventionally overbought and below 30 oversold.
Where is BFH's support and resistance?
The nearest support is around $98.91 and the nearest resistance around $104.69, based on swing highs and lows over the past year.